Varinia Flores
DIRECTOR OF SITE MERCHANDISING& EMAIL
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Hello
Thanks for stopping by to learn a little more about me!
I have developed my career by leading teams to deliver performance-driven content that is based in data.
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My work philosophy: I believe in using art (creative) and science (data) to tell beautiful stories that are also optimized to hit business goals. I believe in "people first" and the power of collaboration with cross-functional teams to create a consistent brand story across multiple platforms. I believe in empathy, empowering people and fostering a positive work environment.
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A little about me personally: I LOVE DOGS! I also love staying active in the outdoors and traveling.
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Creative Concept
Leading creative teams to bridge the gap between design, UX, copywriting and performance KPIs.
Site Merchandising
Creating in-depth digital merchandising, marketing, and content strategy founded on data. End-to-end understanding of the entire user experience and ability to engage with tech, merch and various teams across the org.
Copywriting
Digital copywriting tailored to conversion for email, web, social media and SEO. Print copywriting for optimal ad-response. Crafting brand voice and tone.
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Project management
Project managing for print marketing, publishing and e-commerce sites, and creative teams. Creating project scope, timelines and check-points; connecting multiple channels and stakeholders.